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Nationality: American
Year of Birth: 1945
Work History: Bruce Karatz became the chief executive officer of KB Homes (the same company was known as Kaufman and Broad in the 70s) after working in the same company for 34 years from 1972. Despite humble beginnings in the company as an associate general counsel, he could scale heights effortless. Back in the 70s, he used to take care of the company's activities in France. He retired from the post by 2006.
Education: Bruce Karatz graduated in Bachelor of Arts from Boston University in 1967. He also holds a degree in law from the University of Southern California - this degree was bestowed to him in 1970.
Bio: Bruce Karatz is a familiar name among the American households. He worked with a company that specialized in homebuilding. Besides, being known as the chief executive officer of KB Homes, he was well known for his acts of philanthropy. His career had kick started when he had designed and built a model of a complete house atop the Au Printemps - reputed departmental store in Paris. The replica house was an instant hit and orders for new homes began to pour into the French headquarters of KB Homes.
By 1986, he was asked to join the Los Angeles headquarters of KB Homes (which he gladly did) because he was offered the post of the chief executive officer. Instead of awaiting newer orders from customers, his company practiced and perfected the art of pre-building homes - only to alter according to the requirements of the customers. Within weeks, customers had access to custom-built homes in various parts of the country. Affordability was another factor that had attracted many to order homes from KB Homes.
Even when the situation took a turn for the worse by the 90s, Bruce Karatz continued surging ahead by acquiring competing businesses. He thus ensured that KB Homes remained the undisputed leader in home building for the rest of the years. Bruce Karatz had close ties with the media and often sought their aid extensively to propagate newer marketing ideas. The real life replica of the house of "The Simpsons" helped him to expand business throughout the country.