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Nationality: France
Year of Birth: 1973
Work History: Marie-Josée acted as the International Marketing Director for the Hair Color division of L'Oreal cosmetics. Currently, she is the Vice President and General Manager in the same company.
Education: Marie-Josée Lamothe attended the Université du Québec à Montréal and the Université de Montréal. She secured her Masters in Business Administration from INSEAD - a prestigious business school with campuses in Europe and Asia.
Bio: Marie-Josée Lamothe is a prominent figure in the cosmetic industry. The consumers might not be aware of her doings. However, that does not seem to stop this aspirant from scaling heights.
Revolutionary advertisements of various L'Oreal cosmetic products helped the company to attain a stable position in the minds of many women (and men). In spite of the lack of prior experiences, Marie-Josée Lamothe could deftly handle the crisis faced by the parent corporation. She understood the importance of pricing the products in a strategic manner - according to her, cosmetic products should be within the reach of any average commoner. Although the peers were initially suspicious of her motives, the tables turned when they started assimilating vast profits within no time.
Marie-Josée Lamothe is known to be a taskmaster at her home too. She chose the very best education for her children - she still attributes her success to the rigorous training imparted to her at INSEAD. Marie-Josée Lamothe also concentrated on releasing newer products such as the "Color Pulse" for teenagers. Even though the younger generation liked cosmetic products from L'Oreal, they were a bit skeptical about applying them. Widespread viral marketing techniques by other companies confused the younger girls even more. With the introduction of Color Pulse, disbeliefs were eradicated largely. The technology primarily acted as a temporary hair-coloring medium.
The management started to realize the capabilities of Marie-Josée Lamothe. Soon she was managing the marketing of revolutionary bio-therm skin care products too. High volatility exists in the cosmetics' industry. Sales might surge and falter within weeks. Marie-Josée Lamothe specifically monitored those regions to rectify the decreased sales of L'Oreal cosmetics. Until this day, she has been successful in her ventures.